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2.Why have a return policy?
A fair return and exchange policy builds trust between you and your customers. Offering a clear way for customers to return purchased items can boost both conversions and repeat purchases.
Sure, giving customers full refunds means profit loss on individual orders. And yes, learning that someone disliked your product can sting—especially when you believe in what you're selling.
These concerns make it tempting to skip offering a comprehensive return policy altogether, hoping the problem will go away.
But avoiding returns will hurt your business more than handling them will. Reference:
